Marketing the Muse Workshop Questions: Branding & Platform Building

: A Good Example of Branding & Platform Building

At the 2008 Santa Barbara Writers Workshop, a writer asked about platform building and branding. Here's a good example of both. This publish-on-demand author found her market and built her platform squarely on it. Study her website for clues.

Lois Stern is a publish-on-demand author who branded herself as a lay person expert on plastic surgery. One of her speaking engagements resulted in an interview that was included in a NYT story. Hard work over time is what it takes. A good book doesn’t hurt either though plenty bad ones have sold millions as we all know. With the plastic surgery market growing as we grow older, Stern’s timing is spot on.

Lois W. SternAuthor of SEX, LIES AND COSMETIC SURGERY

http://www.sexliesandcosmeticsurgery.com

Posted by Marla Miller